Organic web leads through website, Marketo landing page, ties into our CRM (we use SFDC) as a Lead record - no problem at all for the telequal team (concerning updating records, forwarding lead, etc.)
Existing converted lead comes through also via web form. This is now a 'Contact' within our CRM (SFDC). This is causing massive havoc and widespread anarchy. Problems include:
I know this is not unique to us - what can we do?
Please move this question to Products where it belongs. The specified item was not found. is for generic marketing questions.
What you are experiencing is indeed very typical...
We usually use "telemarketing" SFDC campaigns (member statuses can even been appropriate: newly added, in progress, call placed, ...), because you can easily add leads and contacts to an SFDC campaign and also easily create views and reports in SFDC.