I'm trying to figure out how facebook offline conversions work. It worked perfectly when we ran lead ads and it fed into marketo directly.
However when we have click campaigns, web conversion campaigns which required them to go to our website/typeform and then they will be synced to Marketo, we don't get those offline conversions being synced back to facebook.
Can some one shed a light? Perhaps Marketo couldn't determine that they were from Facebook?
Thanks in advance