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I have not seen this put into practice. Would be interested in learning more if someone has done it. As a workaround, we have created a "dummy" user for the region and assigned leads/contacts to that user. The team members would then view a dashboard that pertains to that "dummy" user for the region.
I have done this but instead of assigning the lead record in Marketo, I created a workflow in Dynamics.
From Marketo I sync the lead to CRM, assigned to Marketo Admin. We route leads in CRM by region so my workflow looks like:
- When a lead is created with owner=Marketo Admin, and Region= West, then assign to team=West Regional Team.
Then in the leads module, I have created regional team views so team members can easily view all leads for their region.