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We leverage PFL for our north american direct mail campaigns. This allows use to automatically trigger the sending of different "kits" to our prospects and customers. Each direct mail program has logic in the smart campaign that says a person can flow through only once so we only send one kit per person.
Here is a sample of the program set up for Direct mail, the components are smart list of candidates, static list of candidates, a SC to send the kit, a SC to listen for the delivery, a static list to record everyone that actually received the kit, and lastly a sales alert to let the person owner know a kit was delivered and to follow up.
I set up the smart list to correlate to a campaign of the same name in salesforce. The idea being that either I or a saleser can add a contact to the campaign. Then I have the smart campaign of "Trigger to PFL" set up to listen for the trigger "Added to Salesforce Campaign" and in the flow I request a webhook that sends the info over to PFL so they can ship a kit.
The direct mail program has it's own channel tag and we mark the deliveries as "Responded (Not Opted In)" as we don't automatically subscribe them to our emails.