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Hi Taryn Spiller,
At previous in-house role about 10% of our database was unsubscribed. That number was relatively low because we did a large data-cleanup exercise before activating Marketo.
To clarify, in Marketo-speak, "marketable" leads do not include unsubscribes. So do you mean what percent of our entire lead databases are unsubscribed leads?
Thanks for the clarification. Yes, I do mean in terms of the entire lead database.