4 Replies Latest reply on May 24, 2017 11:39 AM by Hoi Nguyen

    Google AdWords <> Marketo: GCLID

    Hoi Nguyen

      Hi Community,

       

      We are working on integrating AdWords and Marketo and we have pretty much set everything up according to this guide, including building the revenue model and associating them with AdWords Conversions.

      Set Google AdWords Conversions in the Revenue Model - Marketo Docs - Product Docs

       

      But when we look in AdWords, we  see the Conversion Name come through but it is not associated with any keyword or Ad Group or campaign.

       

      I took a deeper dive and it looks like Google needs each conversion to have a GCLID (Google click ID) tied to it. Does the LaunchPoint integration automatically capture and push this into AdWords? Is there additional work we need to do in order to tie our offline Marketo conversions to specific keywords in AdWords?

       

      Thanks,

      Hoi