3 of 3 people found this helpful
monthly bar or line charts.
If you are skilled with chart tools, you can better show the proportion of each type against the total db size and how your list is growing or declining based on those factors. Think step charts or delta charts perhaps.
You also may want to explore sources of Decline or Growth in emailable leads or marketable leads. Be very clear about the definitions.
2 of 2 people found this helpful
In additional to Josh's points, you may want to consider displaying number of unqualifed or junk leads.
Another one might be what percentage of your leads are scored vs not scored.