Are you guys using Data.com? Outsourcing?
Specifically for identifying bad email addresses, employees that have left the company, overall bad data.
Madhu Gulati Prash Shenoy Inactive - Christina Zuniga
- I have programs running to pick up bad data and alert me (such as when a contact role is removed) / normalize where possible
- I'm looking at RingLead to normalize/dedupe/append, but haven't purchased any product at this point
- Employees leaving is built into my IT workflow so that a notification goes to MarketingOps to remove any licenses they have with our tech stack
- Employees leaving other companies is also built in, I have the out of the box bounce programs that Marketo recommends running. I also check all of the Marketo blogs often for any other program advice I can build out.
Thanks Christina! Leah Grosky have you tried any of the paid tools for database hygiene by any chance?
Darrell - Synthio is a great tool for this use case. We provide a complementary data health analysis to provide insight into the quality of your existing database and how we can improve the quality thereafter. This includes identifying bad or old email addresses, the type of email server of the recipient, employees that have left the company, filling the white-space, etc. Our native API integration with Marketo can real-time streamline this process for you to ensure your contact data is as accurate as possible. Feel free to let me know if you'd like to discuss this in more detail.
thanks chaim, sounds good, follow me and message me your info?
Will do. Thanks for the follow up!
Retrieving data ...