3 Replies Latest reply on May 15, 2017 11:22 AM by Sanford Whiteman

    Customer Survey - Pulling unique links into email list

    Conor McCormick

      We're sending out emails to our customer database as part of an annual survey, and I'm having trouble getting a unique link to pull into the email. Every client has been given a unique survey link, and I've added a custom field into Marketo per this post but every time I do a sample send, the link shows up as the default value instead of the unique value, as described in this post. Even if I add myself to the list and sample send to myself, it still does not pull the unique link in correctly.

       

      What am I missing? At the end of the day, with the list that I am uploading, I just need the associated unique link to populate in the email for the recipient.

       

      Thanks in advance.

        • Re: Customer Survey - Pulling unique links into email list
          Sanford Whiteman

          Such a field is no different from any other Marketo string field from Marketo's standpoint-- it may seem like it because it's "unique," but that's only because you enforced the uniqueness before import. It might as well have a constant value on every lead.

           

          Do you indeed see it populated differently on every lead? Sure you're using the right token?

            • Re: Customer Survey - Pulling unique links into email list
              Conor McCormick

              Sure I'm using the right token. When I send sample using different contacts on the list, it sometimes works and sometimes doesn't. I think the issue may be duplicate accounts in our Marketo database (I inherited the instance a couple months ago after it had been unused and un-maintained for several years, so the database has...issues, but I'm learning how to work with it). So when I pull up "Send Sample" for a given email on the list, it might identify 4 identical emails with different Marketo IDs - three of those emails will get the default token value, one will get the unique value. Given that the email is sending to a static list that I've uploaded, on send, will the token populate correctly if I use a "Survey URL is not blank" filter in the Smart List in conjunction with "Is Member of List XYZ"?

               

              Or is the added filter unnecessary and it will send with the correct URL due to the email sending to a static list that has been uploaded directly to the email program?