1 Reply Latest reply on May 14, 2017 9:32 PM by Nicholas Manojlovic

    Facebook automatically syncing to Marketo without campaign?

    Diana Watts

      Hi community

       

      I've just noticed this morning that our client has set up their own Facebook lead ad - because it was done by them, no campaign has been set up in Marketo to receive these leads. Even so, the leads are still making their way into Marketo without the campaign, and subsequently have no subscription rules or values applied to them.

       

      Because there is no receiving campaign, the activity log shows no specific campaign activity. BUT, it has automatically created a 'Filled out Facebook Lead Ad' step in the lead's activity record. If I click on the activity detail ID, I can see a whole heap of Facebook sync information including:

       

      Page ID

      Lead Ad Form ID

      Lead Ad Group ID

      Lead Ad Form Name

      Lead Ad Ad ID

      Lead Ad Campaign Name

      Lead Ad Group Name

      Lead Ad Set Name

      Lead Ad Name

      Lead Ad Gen ID

      Lead Ad Campaign ID

      Lead Ad created_time

      Lead Ad Set ID

       

      Is this a new thing? I've never seen this before and we've been running lead ads directly into Marketo for well over a year. It's worrying, as if the client decides to set up their own campaigns and not tell us we end up with a lot of leads in Marketo with no attribution, subscription rules etc.

       

      Any thoughts/info appreciated!

       

      Thanks

      Diana