I am wondering if anyone has any tips, tools, or processes where they are allowing the selection of content into automated email programs by a sales force. My vision is that we could create a weekly menu of content modules that the sales team could select from to communicate key topics that they feel are most important in their territories. Then, we would execute custom emails for each salesperson based on the selections that they made.
Any ideas on how to accomplish this?
Please move this question to Products where it belongs. The specified item was not found. is for generic marketing questions.
IMHO, it would be very difficult to accomplish this with Marketo. The hardest point being that you will want to update your content list weekly. Once you have a list for each lead, you can always use a velocity script to populate the emails.