Join us to network with fellow Marketo users, and to discuss:
The A/B Conundrum - A/B testing is a powerful yet oft-misunderstood and potentially misleading method for optimizing your marketing message and materials to generate the greatest user interaction. In “The A/B Conundrum,” Geoffrey Forman, Director of Marketing Operations at ITEM Media, will be discussing if, how, and when A/B testing should be integrated into your marketing production and how to interpret the results. Topics discussed will include A/B testing best practices, testing across mediums, an introduction to multivariate testing, the data behind preparing an A/B test, and post-test analysis.
Marketo Summit Snackables - Key takeaways from last month's Marketo conference in San Francisco.