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Re: Show custom message to specific lead
Sanford Whiteman May 12, 2017 5:02 AM (in response to Václav Navrátil)Neither cookies nor JS are required for this. Use segmentations and dynamic content. If a lead is in your Europe segment, they see your customized content, and if they're in Default or another segment you can show them generic text.
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Re: Show custom message to specific lead
Václav Navrátil May 12, 2017 6:19 AM (in response to Sanford Whiteman)First of all, thank you for your response, but... there is always but :-)
Is that the only way? I was fairly generic in my example our segmentation might be fairly granular and based on other activities.
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Re: Show custom message to specific lead
Grégoire Michel May 12, 2017 6:28 AM (in response to Václav Navrátil)If you cannot model it in a segmentation and keep it manageable through dynamic content, then it's probably not a good idea anyway or you are a candidate for web personalisation add-on.
Keep in mind that segmentations cannot use behavioural data directly. You will have to calculate a lead field that results from the behaviour and use that lead filed in the segmentation.
-Greg
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Re: Show custom message to specific lead
Sanford Whiteman May 12, 2017 6:35 AM (in response to Václav Navrátil)You'll have to give more specifics (or, better yet, test!) if you want to know if segments will work for your case. You can base segments on a huge range of characteristics -- essentially anything that's on the lead record. You can't base segments directly on temporal information (such as time-to-license-expiry) but even that can be gotten around using batch campaigns.
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