4 Replies Latest reply on May 12, 2017 6:35 AM by Sanford Whiteman

Show custom message to specific lead

Václav Navrátil May 12, 2017 4:39 AM

Is there a way, how to display a custom message to a specifig lead group?

For example, it will be great to be able to identify all non-anonymous returning leads from Europe and show them tailored message just for them.

I imagine that cookies will be utilised in this case. Something like:

if fromEurope == true

send:

cookie.name = customContent

cookie.value = europeMsg

else

send:

cookie.name = customContent

cookie.value = genericMsg

Then on our page, we will be able to run a script and show content based on the cookie value.

Thank you for your help.

send:

cookie.name = customContent

cookie.value = europeMsg

Re: Show custom message to specific lead

Sanford Whiteman May 12, 2017 5:02 AM (in response to Václav Navrátil)

Neither cookies nor JS are required for this. Use segmentations and dynamic content. If a lead is in your Europe segment, they see your customized content, and if they're in Default or another segment you can show them generic text.
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- Re: Show custom message to specific lead
  
  Václav Navrátil May 12, 2017 6:19 AM (in response to Sanford Whiteman)
  
  First of all, thank you for your response, but... there is always but :-)
  
  Is that the only way? I was fairly generic in my example our segmentation might be fairly granular and based on other activities.
  
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  - Re: Show custom message to specific lead
    
    Grégoire Michel May 12, 2017 6:28 AM (in response to Václav Navrátil)
    
    If you cannot model it in a segmentation and keep it manageable through dynamic content, then it's probably not a good idea anyway or you are a candidate for web personalisation add-on.
    
    Keep in mind that segmentations cannot use behavioural data directly. You will have to calculate a lead field that results from the behaviour and use that lead filed in the segmentation.
    
    -Greg
    
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  - Re: Show custom message to specific lead
    
    Sanford Whiteman May 12, 2017 6:35 AM (in response to Václav Navrátil)
    
    You'll have to give more specifics (or, better yet, test!) if you want to know if segments will work for your case. You can base segments on a huge range of characteristics -- essentially anything that's on the lead record. You can't base segments directly on temporal information (such as time-to-license-expiry) but even that can be gotten around using batch campaigns.
    
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