2 Replies Latest reply on Jul 16, 2018 5:30 PM by Shayna Wilczynski

    ABM - revenue model and lead lifecycle set up

    Morgan Corbett

      We're shifting from a general marketing strategy to a Named Account strategy. Does anyone have any suggestions for how the Marketo revenue model should be set up differently?

       

      For instance, instead of MQL should we create a new stage called "AQL" - Account qualified lead.

       

      If you have any experience with ABM, I am interested to know what's worked for you. Any best practices are welcome!

       

      Thanks,