I got halfway through a Socedo implementation before switching companies.
Socedo was generating the right leads for us, but they weren't ready to engage with sales. So a nurture program was best to warm them up.
So the campaign (would have been) lead is generated and populated in Marketo by Socedo, drip campaign with other pieces of helpful content and meeting requests follow over the next couple of weeks.
So, also pretty straightforward.
Thanks, Darrell. I haven't been able to dig too deep into exactly how we will be able to better leverage Socedo with Marketo, but it sounds like it's essentially just another demand gen tool to get names into the top of the funnel and populate some additional data on the record.
I was hoping to see some other situations where customers have found different ways to leverage the integration, but if they don't exist, thats fine.