Thanks for you response but I'm not sure how that would work. The issue is that I cannot put a constraint that the click count needs to be on unique links and I'm not sure if changing to a filter would be any different. The only option I can think of is scoring so when a link is clicked it adds 1 to a score, as the lead can only go through a campaign once it would eliminate clicking >1. On transitioning to the next stream as they hit target # of clicks the score would be reset to 0.
Sorry for the late reply.
Sorry I didn't catch the unique URLs in the first post. You're right in that case it won't work, unless you layered each 'clicks link in email' filter for each email you send but they ALL have to apply.
Couple of other suggestions then (not knowing the content or structure of your nurture):
- Add a custom score field which has a rule populating it with +1 for each unique link that is clicked, and allow it to run only once. Reset when it transitions stream if you want to keep the same field in use through out the nurture.
- As you state use scoring, however that might be a little more complicated if you've got a bunch of different scoring rules in place.
- Or, normally when I build Nurtures I have a specific 'status' field which might be: NAME > MQL > SAL > SQL etc. and have rules that populate that field and update the value and only transition when it meets a set value. Again you could map that to Awareness > Intent > Decision etc.
Hope that helps.
We implemented a simple score for the nurture engine as recommended and used the transition steps to move based on score reaching 2 then zeroed out the score. We haven't had our next cast yet but I'm hopeful this will work ok.