0 Replies Latest reply on May 4, 2017 11:52 AM by 5906dc47f5d9b4139c19def20c89dfdec465456a

    Marketing Automation Manager - Atlanta, GA

      CallRail is a marketing technology company that helps data-driven businesses understand which of their marketing campaigns are driving phone calls, how those calls are handled once received, and how those leads convert into customers. In a nutshell, we provide smart agile marketers the information they need to make smarter decisions about how to make their phone ring.

       

      As a marketing automation manager you will oversee and optimize marketing technologies that aligns marketing and sales, enables data-informed marketing decisions, improves marketing efficiencies, and drives revenue. We are seeking someone with a passion for demand generation marketing, a data driven mindset, and strong execution skills.

       

       

      What You’ll Do

      • Support demand generation, product marketing, and customer success by creating and executing email marketing campaigns and nurture programs in Marketo.
      • Continually assess campaign performance to determine and communicate successes and areas of improvement while making and implementing recommendations for optimization and ongoing growth.
      • Oversee data flow between CRM, marketing automation platform, and the CallRail application.
      • Own database management tasks designed to increase program and tactic effectiveness.
      • Measure and report on key marketing and sales initiatives to improve execution and support revenue objectives.
      • Pull analytics/reports in Salesforce and Marketo as needed, including weekly and monthly sales performance metrics and lead attribution tracking.
      • Manage the distribution of marketing leads to the sales team.

       

      Desired Skills and Experience

      • A Bachelor’s degree in a related field.
      • Three to five years of experience in marketing operations.
      • Two years experience with CRM and marketing automation.
      • Marketo and Salesforce experience is required.
      • Ability to work in a fast paced changing environment with minimal supervision.
      • A strong sense of urgency to get things done.

       

      To learn more about CallRail and this position, visit https://www.callrail.com/about/careers/marketing-automation-manager/