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Re: Scoring Tokens
Devraj Grewal
May 3, 2017 11:41 AM
1 of 1 people found this helpfulKaren,
You first create the tokens in the operational program (ex. Registered for webinar). When you create the scoring smart campaign, the flow will look like: "change score: lead score: {{my.Registered for webinar}}". The flow will then adjust the score to whatever is the token value (ex. +10).
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Re: Scoring Tokens
Thank you! I am just trying to make sense of using scoring tokens vs. what I currently have. Seems like the only benefit of tokens is you have one place to go for all scores, correct?
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Re: Scoring Tokens
Devraj Grewal
May 3, 2017 12:18 PM
But I would consider that a huge benefit. It provides one view so you can adjust all scores accordingly in reference to each other.
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Re: Scoring Tokens
2 of 2 people found this helpfulSeems like the only benefit of tokens is you have one place to go for all scores, correct?
Yep, and (in theory) separation of duties, as the maintainer of the SC doesn't need to know how the score is being adjusted. (Though in fairness the scoring model is under their control anyway.)
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Re: Scoring Tokens
1 of 1 people found this helpfulTokens are not just for program scoring. Tokens can be extremely valuable if you do a lot of events or webinars. They also you be useful in general email marketing as well. It will easily enable you to quickly make updates to Programs for Event or Webinar invites and reduce the amount of manual editing of emails and landing pages.
And for good measure here is an example of program scoring using Tokens.
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Re: Scoring Tokens
OP gets tokens in general, it would seem ("I understand the concept of using tokens...").
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Re: Scoring Tokens
2 of 2 people found this helpfulThis is the visual to what Devral explained above.
My prior comment shows My Tokens tab of the Scoring Program.
Next define the campaigns in your scoring program - like so in the Smart List & trigger action
Then in the flow - change the score and reference the appropriate token.
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Re: Scoring Tokens
My pleasure. I'm more of a visual learner -- so I'm glad you also found it
helpful.
My best,
Heidi
On Tue, May 9, 2017 at 12:04 PM, Karen Black <marketingnation@marketo.com>
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