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Technically, there is no prohibition against sharing one user. However, it's an extremely bad idea for practical reasons:
- If you need to account for API calls made by a given app (which you should, given the possibility of overrunning your daily limit) you need to have separate accounts.
- When you need to revoke access for a given client (which you must, whenever you terminate a contract) you must ensure this doesn't break your other integrations.
- When you want to tune permissions for the tightest possible security, you need different accounts.