1 Reply Latest reply on May 2, 2017 3:41 PM by Devraj Grewal

    GA Job Opportunity (Sandy Springs, GA) - Digital Marketing Specialist

      Digital Marketing Specialist, NavixConsultants & White Horse Advisors

       

      Reporting to the CEO, this position is directly responsible for planning and executing all B2B digital marketing activities for our two advisory companies: NAVIX Consultants and White Horse Advisors. Specifically, the person will design, implement, and manage an effective and sustained digital marketing effort, using content marketing delivered through webinars, email, and automated marketing systems.

      Summary of Essential Job Functions

      • Develop key initiatives, leverage best practices, and implement effective campaigns, toward the primary goals of increased lead generation and lead conversion
      • Design, implement and manage automated marketing systems and methods to increase lead engagement, segmentation, and conversion
      • Manage an effective and compelling educational webinar series
      • Manage our ongoing email marketing campaigns: keeping authors on deadline, editing copy, maintaining relevance, and verifying consistent branding and design
      • Design and run Google AdWords campaigns to increase lead generation activity
      • Coordinate with external website development resources as needed
      • Monitor and evaluate results, measuring actual results against desired outcomes
      • Strategize and recommend new ideas and strategies toward continuous improvement

       

      Summary of Qualifications

      • One or more years of relevant digital marketing experience skewed toward B2B and professional services; consulting industry a plus
      • Bachelor's degree in Digital Media, Marketing, Communications or related field
      • Successful digital marketing experience which resulted in tangible business results
      • Experience using marketing automation systems and designing and running email campaigns
      • Analytics experience including Google Analytics
      • Paid digital amplification experience including AdWords

        ·       Possess strong business analyst skills to manage and balance both the technical and business needs and issues 

      • Self-starter with a passion for consistently keeping up with the latest digital trends, tools and platforms in the marketplace
      • Possess excellent organizational skills and the ability to manage multiple projects simultaneously
      • Strong written communication skills
      • High sense of personal accountability and responsibility

      About White Horse Advisors and NAVIX

      Visit www.whitehorseadvisors.com and www.navixconsultants.com to learn more about organizations.

      Inquiries

      Interested parties please email a resume and cover letter to Patrick.Ungashick@whitehorseadvisors.com.

      Disclaimer

      The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.