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Data visualization for email frequency & database saturation?

Question asked by Jon Bjornn on Apr 20, 2017
Latest reply on Aug 21, 2017 by Jon Bjornn

Hey Marketing Nation,


With our currently do a lot of one-off email sends and that has been increasing steadily. I'm trying to make a case to my colleagues for the "less is more" concept and to show just how often we are currently sending emails to our target audience.


This gets tricky of course as recipient lists change from email to email.


Has anyone found a good way to visually show the email activity for your instance? Would love to highlight the frequency and the coverage of each email, with coverage meaning essentially how much of our database are we hitting or which segments, etc... showing emails on a calendar just doesn't quite cut it.