In RTP, one can set these gment using device information using the device/browser segment parameter. This enables to create campaigns that fire for mobiles only or desktop only and therefore create device specific campaigns.
But how far can we go instead creating campaigns which rendering will be responsive ?
Moire globally, is it better to go for
a responsive web site with responsive campaigns?
a responsive web site with device specific campaigns?
a web site with mobile specific themes with device specific campaigns ?