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What version of Marketo do you have? I believe one of the editions, Dialog, doesn't get access to Event Parterns.
Assuming you have tried adding through the Admin page...?
Integration > Launch Point > New Service > GoToWebinar
This PDF is a little dated, but might help as well.
We are on the standard SMB Edition
I see. Were you able to see it inside of the LaunchPoint section like Todd said?