I'm working to fill holes and standardize lead info in my database, particularly "job title" and "industry." When using drop downs in a form, which of the following is a best practice?
- CEO, VP, Director, Other (fill in blank if "other")
- Potential for too many people to fill in blank, negating standardization.
- CEO, VP, Director, Other
- If "other" is chosen, this is of no use to me when targeting in smart lists.
- CEO, VP, Director
- Potential for people to select incorrect title because correct title is not offered.