Kim Gandy

Use of "other" when standardizing data

Discussion created by Kim Gandy on Apr 18, 2017
Latest reply on Apr 18, 2017 by Darrell Alfonso

I'm working to fill holes and standardize lead info in my database, particularly "job title" and "industry." When using drop downs in a form, which of the following is a best practice?

 

  1. CEO, VP, Director, Other (fill in blank if "other")
    • Potential for too many people to fill in blank, negating standardization.
  2. CEO, VP, Director, Other
    • If "other" is chosen, this is of no use to me when targeting in smart lists.
  3. CEO, VP, Director
    • Potential for people to select incorrect title because correct title is not offered.

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