Are utm parameters stored at the program level?

Discussion created by 1c81f63efa1250de0723b3f7125c7b3216376efb on Apr 17, 2017
Latest reply on Apr 17, 2017 by Dan Stevens.



Can someone clarify for me if utm parameters are stored at the program level or lead level. 


I would like to pull reports on events and see where all the leads came from for that individual event.  If I'm running numerous events and leads have signed up for more than one do the utm parameters stay unique to each event or do they live at the lead level? I'm worried the latest utm parameters get pulled from the lead level into the members tab across all events.