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Why aren't the local managers trained to run those reports?
No, it's not scalable.
- Many of the marketers don't have the time, nor the desire, to do anything in Marketo (I can't blame them). It's why we've adopted a global demand center/CoE model that's best-practice for many global organizations like ours. These are field marketers that spend the majority of their time working with their regional sales teams and coordinating account-centric activities, like events.
- The cost per seat: $700/seat beyond the allotted seats that are included in our license (we have over 100 marketers globally)