We're being asked to provide average conversion rates of our Marketo campaign LPs. But after running the report, I have the following concerns:
I'm hesitant to provide this report to the field since the results are way overstated. Unfortunately, I can't think of another way to provide a more valid report since this is one of the only ones that include anonymous users as part of the conversion calculation.
I'm interested to find out if any of you have any creative ways to provide a valid LP conversion rate report.
When we can, we do prefer send back form fill out events to the analytics (Google or any other) tool and use the analytics reporting.