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Marketo sees the (custom) unsubscribe link as traceable link

Question asked by Grégoire Michel on Apr 12, 2017
Latest reply on May 18, 2017 by Nicholas Manojlovic

Hi all,

 

Surprise today when reviewing the scoring logs: Marketo detects clicks on the unsubscribe link.

 

This link is set up in a snippet, with the following code:

<a style="color: #9a9a9a; text-decoration: none !important;" href="https://info.generixgroup.com/FR-Unsubscribe_Request.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##" target="_blank">Follow this link</a> to unsubscribe

But the clicks on this link appear in the log and the scoring is fired on that click.

 

This is surprising to me as I had understood that the mere fact of adding the mkt_unsubscribe=1 to the URL would tell Marketo thta this is an unsub link and that it should not be tracked.

 

Should we add a  class="mktNoTrack" to the link ?

 

-Greg

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