1 Reply Latest reply on Apr 6, 2017 9:05 AM by Hobie Thompson

    Facebook Custom Audience & Marketo AdBridge

    Moritz Trollmann

      Hi all,

       

      we are considering using adbridge to create custom audiences in facebook.

       

      It seems that there are 2 ways to create those.

       

      Importing a custom list

      1. Facebook hashes the data our users have provided us. You begin uploading your customer list and it's hashed locally in your browser before it's uploaded to Facebook.

      2. After your hashed data is uploaded to Facebook, we match it against ours.

      3. The matches are added to a Custom Audience for you.

      4. The matched and unmatched hashes are deleted.

       

      Send data directly to Facebook with Marketo AdBridge

      This seems to be a direct connection between Marketo & Facebook.

      What I could not find out from the help documents is if the customer data is hashed in this process like it is for the custom list import.

      This information is important for countries with strict data privacy and consent rules.

       

      Would be awesome if someone could explain in more detail the process on how data flows into Facebook via AdBridge.

       

      BR,

      Moritz