0 Replies Latest reply on Apr 5, 2017 4:36 AM by a52f1282d6f4f9e185824e59564c5db24f2ce7ef

    Email Marketing Specialist

      *Posting this for a friend, but feel free to contact him for any questions!

       

      Do you want to . . .

      - Be truly influential in a new technology start-up?

      - Join a rapidly growing company?

      - Make an immediate impact?

      - Take the next step up in responsibility with real autonomy?

       

      Then come join the Campanda team!

      We are a very cool startup, building the world's largest online booking platform dedicated

      exclusively to the rental of recreational vehicles, which (depending on where in the world you

      come from) means RVs, motorhomes, campervans, camper trailers, caravans or camping cars.

      In short: if you can drive it and sleep in it, we’ll have it!

       

      The Role

      The Email Marketing Specialist will be responsible for the daily management of our

      Marketo platform and functionality in support of marketing campaigns and communications.

      She/he will maintain strong integration between Marketo and our CRM, support the

      development of content, and drive lead nurturing campaigns to help promote awareness of the

      Campanda Marketplace.

       

      In this role, you’ll work within a fast-paced, high growth organization and have the tools and

      resources necessary to have an immediate and tangible impact on Campanda’s business.

      You’ll be responsible for:

       

      Ownership and management of the Marketo platform in support of marketing campaigns

      and communications.

      Collaborate with marketing to implement campaign forms, landing pages, emails,

      remarketing ads, and other technical integrations critical to the marketing engine.

      Design workflows and templates and execute progressive demand generation and

      nurture/DRIP campaigns within Marketo.

      Establish and deliver marketing reporting, dashboards and analysis on campaign

      performance, conversions, attribution and effectiveness.

      Be the marketing funnel expert and improve targeting by continuously improving the

      database quality using tactics such as data enrichment, list segmentation, and batch list

      loading.

      Work closely with Business Development to develop a closed-loop feedback process that

      provides insight into the effectiveness of marketing processes for better lead routing and

      qualification.

      Data mine prospects to formulate segmented communications lists. Manage contact

      database, unsubscribes/opt-outs, and list imports.

      Embrace a test and learn mindset, dig for actionable insight within data by applying

      response analysis, A/B testing and best practices to optimize all aspects of campaigns.

      Perform analysis for pattern recognition and correlations across market segments and

      target demographics to find and capitalize on areas of opportunity.

      Analyze campaign effectiveness and report on campaign metrics, closed loop reporting and

      ROI

       

      Skills and Requirements:

      Experience with Marketo (Marketo certification a plus)

      Minimum 2+ years’ relevant B2B software marketing experience

      Solid writing skills

      Creative, open-minded, and enthusiastic about seeking new solutions to challenges

      Comfortable multi-tasking and eager to take on more projects

      Experience working with sales organizations as it relates to successfully executing a

      campaign, gaining buy-in and gathering feedback

      Excellent interpersonal skills and ability to collaborate in a team environment

      Ability to adapt to change and quickly shift priorities

      Prior project management skills

      Self-starter; proactive and independent worker

      Must be able to consistently meet tight deadlines

      BA/BS degree in Marketing, Communications, or related field or equivalent work experience

       

      To send your resume, or request more information contact:

      Clinton Paterson Clinton.patterson@campanda.com