2 of 2 people found this helpful
unless you are using the workspace / partition option, there is no possibility to automatically enforce that a lead cannot be targeted by a Marketo campaign. Vote here: Tag-level exclusion lists
If you have this option, it is quite easy to organize. If you do not have it, it will require a strict discipline from all the users to make sure that your "blog only" subscribers are not targeted by any marketing campaign.
1 of 1 people found this helpful
Yup Greg is right on this one.
To throw in some additional ideas that may make it easier for your users to remember:
- You could have a blog subscriber field that gets checked off when the blog form is filled
- You can name your smart lists or segments, or however you target your emails to explicitly say "All Leads (Excluding Blog Subscribers)" and "All Leads (With Blog Subscribers)"
- Program templates would also be helpful to enforce this, since by default you can have exclusion lists already built in