0 Replies Latest reply on Apr 4, 2017 12:22 PM by 7e6d2fc8d5217d01a92bb8ce6a99089e1aa6d6cd

    Email Marketing Campaigns and Database Manager

      Position Summary

      The Email Marketing Campaigns and
      Database Manager is a hands-on expert in marketing automation (Marketo
      preferred) who builds, deploys and manages multiple campaigns and reports on
      all metrics. This candidate is an expert in digital marketing who is also
      comfortable teaching others basic marketing automation skills so that our
      organization can further develop its digital marketing capabilities. In
      addition to a hands-on role setting up, executing, and optimizing email
      campaigns yourself, you will also serve as the go-to resource to help others
      learn how to set up successful campaigns across our global business segments.
      In addition, this role calls for someone who can structure and execute analyses
      resulting in actionable recommendations that senior leadership will use to
      drive strategy.

      Principal Responsibilities

      Play a hands-on role creating and
      executing email campaigns, landing pages, trigger campaigns, lead nurturing
      campaigns, and other digital campaigns across a global organization.

      • Continually test, measure, assesses and course-correct based on
        metrics
      • Continually build the size and quality of the database while also
        developing a comprehensive database segmentation plan
      • Work with internal database and CRM systems (SugarCRM)

      Develop the digital marketing
      capabilities of the company with ongoing upgrade recommendations and standard
      maintenance

      • Financial and account management responsibility for Marketo
      • Train marketers globally on how to plan, develop, test, deploy and
        thoroughly analyze direct marketing campaigns including email, lead nurturing,
        trigger campaigns and other channels on their own
      • Establish a standard set of dashboards and reports to drive better
        business decisions
      • Develop a standardized testing program to include A/B tests;
        maintain and develop a systematic approach to split testing all direct
        marketing campaigns
      • Introduce and enforce best practices across all users
      • Communicate insights to management and other stakeholders in the
        organization globally
      • Continually build the size and quality of the database while also
        developing a comprehensive database segmentation plan
      • Stay abreast of trends in digital and direct marketing and be an
        active team member in driving the direct marketing function forward with new
        ideas and techniques to deliver more value to members and higher revenue for
        the organization

      Perform high-level analyses to
      support senior management decision making

      • Develop and test hypotheses and conduct analyses with large data
        sets; data to be analyzed includes but is not limited to: customer database,
        SEO metrics, Google AdWords, website metrics, email campaign metrics, business
        unit customer segments, conference attendance data, communications data
      • Work with the marketing colleagues to measure/track how direct
        marketing drives website traffic, website page performance, bounce rates and
        other key metrics

      Reporting Relationship/Team

      • Reports to the Director of Content Marketing
      • As a key member of the Marketing team, partners closely with the
        Associate Director of Content Marketing and the Associate Director of Digital
        Marketing

      Requirements

      • 5-10 years digital marketing experience with demonstrated success
        delivering multi-channel campaigns with a deep understanding of email data,
        execution and best practices.
      • Power user of marketing automation tools, e.g. Adobe Campaign,
        Salesforce, Marketo, Eloqua
      • Experienced setting up complex, multi-trigger, multi-channel
        campaigns
      • Strong quantitative, strategic, and data visualization skills
        highly recommended, and working knowledge of HTML, CSS and responsive design
      • Effective time management and ability to work for a global
        business spanning multiple time zones
      • Expert user of MS Office: Excel, Word, PowerPoint

      Follow this link to apply! https://workforcenow.adp.com/jobs/apply/posting.html?client=tcb1&jobId=165213&lang=en_US&source=CC3