Are you guys doing demographic scoring nightly or on a trigger basis. And if it is trigger basis are you doing it off of lead created or data value changes?
John Westley Amy Bui
Nightly. Less strain on the system.
As we've had our instance for 3+ years now we are really trying to limit triggers when we can to keep everything working properly.
I recommend doing this based on triggers because knowing when something MQLs as soon as they MQLs is key to success. MQLs scored or instant MQLs have a 60% higher chance of turning into pipelined deals when the MQL is followed up in within 5 minutes of becoming an MQL. Something to consider.
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