0 Replies Latest reply on Mar 31, 2017 12:28 PM by 41ac93ae19e2732449675d126ac155a636f7bd34

    Rapid7 Marketing Operations Specialist - Boston

      The Marketing Operations Specialist plays a key role in Marketing and Sales success at Rapid7 by ensuring high quality leads reach our sales force.  S/he will work alongside Marketing Operations team members on maintaining data quality, improving processes, ensuring leads are routed to sales quickly and efficiently, and more. 

       

      Responsibilities include:

      • Using Marketo (marketing automation tool), own the processes for lead management ensuring lead delivery to sales team
      • Support and work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, webcast, nurturing and other digital programs
      • Work collaboratively with Marketing Operations and Business Intelligence teams to identify inefficient processes and apply automation technology and best practices to solve them
      • Provide expertise to improve Marketing data quality (including data append and deduplication) through systematic database cleansing, leveraging data collection best practices and vendor engagements.
      • Propose improvements to Marketing and Sales processes to drive speed and efficiency in systems.
      • Track Marketing budget line items and review monthly marketing spend with Finance and Marketing teams.

      Requirements/Skills Needed:

      • Familiarity and experience with integrated CRM (Netsuite, Salesforce.com) and marketing automation solutions (Marketo, Eloqua, Silverpop, etc)
      • Detail oriented; enjoys working with data, new technology and using them to solve complex business issues
      • Proven problem solving skills
      • Works well independently
      • Skilled with Microsoft Excel, PowerPoint and Word
      • Prior success in taking ownership of projects from start to finish, including proactively communicating with management
      • Adaptable and comfortable with a fast paced work environment, works well under deadlines

       

      To learn more about Rapid7 and apply, please visit Opportunities | Rapid7