What is the best way to look at form performance? Here's the situation:
We've shortened a few forms and want to analyze how the new version is performing compared to the old. This would be pretty simple if the forms were hosted on a Marketo landing page, however, they are embedded into our website and are NOT on Marketo landing pages. Any ideas on how to analyze conversion rates of each version? I've used Optimizely in the past at other companies, but my current company doesn't have Optimizely or similar tools currently.
What I've thought of in the interim is to run Smart Lists of each form version before and after the date that we made the changes. That at least gives us a glimpse into quantity / quality of leads that have filled out each version of the form, but we still lack conversion rate.
Any help would be awesome!