0 Replies Latest reply on Mar 27, 2017 11:44 AM by Aileen Cole

    Looking for Digital Marketing Manager for Fast Growing Tech Company

    Aileen Cole

      Digital Marketing Manager


      About the Role

      The Digital Marketing Manager is responsible for continually raising our marketing technology

      and analytics game. Where there is an opportunity to punch above our weight on the marketing

      front, this role will find every opportunity to give Passport a measurable performance advantage

      by doing things smarter.


      Responsibilities include

      ● SEO and the technical implementation of our web site, content, ad campaigns, and

      mobile apps including product and industry-specific targeting

      ● Attribution modeling for leads and opportunities, including multi-touch attribution

      ● Integration of marketing automation, CRM, and other marketing technology tools

      ● Adwords and other paid advertising strategy, execution, and analysis

      ● UTM Schema, or similar, development and maintenance

      ● Internal consultation and implementation of marketing automation and social media


      ● Regularly report on in-depth analytics from marketing platforms and service providers

      ● Maintain relationships with platform providers and stay up-to-date on top platforms,

      features, and new ways to implement company-wide technology

      ● Enable our Sales and Marketing reps with tools that will aid in their ability to deliver

      impactful presentations and collateral, as well as our ability to track activity and


      ● Evolve our marketing technology stack aligned with clear business objectives

      ● Monitor, summarize, and report on app Reviews, ratings, and trends for our apps and

      those of our competitors.

      ● Conduct extensive market research, analysis, and a clear understanding of market


      ● Forecast and communicate digital marketing budget and track progress toward initiatives

      and company goals

      ● Strategize, develop, and manage digital marketing campaigns alongside marketing team

      and other departments


      About You

      You obsess over data… where it’s stored, how it connects, what it means, and the best ways to

      visualize it. You understand the difference between vanity metrics and those that are actually

      relevant to our business performance.

      You are a constant experimenter. Whether it comes to paid advertising, social media campaign

      elements, or SEO tweaks within a site. You understand statistical significance and how to run a

      proper A/B or multivariate test.

      You should be extremely knowledgeable in: WordPress, Salesforce, Marketo, Google Analytics,

      SEO management platforms, and social media management tools.

      Excel (or gSheets) is a friend you know well. R or Python analysis experience a bonus. The

      ability to write scripts that automate data gathering, analysis, and reporting will tremendously

      help in this role.


      About Us

      Passport is reimagining the transit and parking experience with a suite of SaaS platforms for our

      clients and mobile applications for end users. Passport’s software platform enables

      governments to improve operational efficiency for parking and transit operations through smart

      technology for payments, management, and reporting. By leveraging online and mobile

      services, leaders are able to access rich data that generate insights that drive better revenue,

      eliminate waste in the system, and improve outcomes for citizens.

      Passport's product lines--parking payments, transit payments, enforcement and permit

      management--collectively serve to deliver dynamic tools for agencies to better connect with their

      communities. Its services have been adopted by over 20 of the top 50 cities in North America

      and over 2,000 locations including Chicago, Toronto, Boston, Portland, and Miami. Passport’s

      mission is to reduce operational complexity and deliver intelligent data to improve decision

      making for its clients.


      Interested? Please contact:

      Michael Scully Chief Product Officer


      call: 704-823-6624

      email: michael.scully@passportinc.com

      web: passportinc.com