5 Replies Latest reply on Mar 27, 2017 3:14 AM by Elena S

    Device type: "Other"

    Elena S

      Hi all,

      I made a Marketo Insights report with breakdown by "Device Type", and aside from Desktop, Mobile, Tablet and Unknown, there's a mysterious category named "Other", ad it's the biggest one in the chart. It's almost as big as "desktop" and "mobile" together. What kind of devices could fall under "Other"? Anyone having the same situation in their reports?

      Right now, I'm imagining our users reading emails from a microwave...

        • Re: Device type: "Other"
          Frank Breen

          To investigate this, I prefer to do it via a Smart List, bring in Opened Email (Click Link in Email works too) and set Email to Any, a Date Constraint can be added too, then add a Constraint of Device, the dropdown will be all the Devices that an email has been opened in:

           

          Screen Shot 2017-03-22 at 18.58.02.png

          You may also want to do a Platform Smart List too, bring in Opened Email (Click Link in Email works too) and set Email to Any, a Date Constraint can be added too, then add a Constraint of Platform, the dropdown will be all the Platforms that an email has been opened in:

           

          Screen Shot 2017-03-22 at 18.51.31.png

           

          I then create a smart lists that buckets everything into Desktop, Tablet, Mobile and Other.

           

          These values are unique to your instance, be prepared to do some searches online for some of the devices/platforms as they may not be standard or easily recognisable.

           

          Marketo have no documents around this from what I can see, but this is a solution I created to answer the problem.

          2 of 2 people found this helpful
            • Re: Device type: "Other"
              Elena S

              Thanks a lot Frank Breen! This is exactly what I used to do before Marketo Insights became available, and it's really awesome. But when it comes to briefly showing stats to the management, I prefer to use Insights with their visual charts -- and here's where I fail to explain what is Other and why its share across our users is so big. Looks like a case for Marketo Support

            • Re: Device type: "Other"
              Frank Breen

              Steve Schaefer, do you have any documentation around Device Type in Email Insights?