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I would have three streams in the nurture, one for AP, EU, and NA. In each stream place their specific content. When leads are added to the engagement program, use choice steps in the "add to engagement program" flow step to add them to the specific stream.
Have another outside smart campaign that triggers for "data value changes: region" along with the filter "member of engagement program" and use choice steps in the "change engagement program stream" flow step to change to the appropriate stream.
Thanks Devraj, interesting...so no transitioning between streams, just separate nurtures. Perfect, thank you -