2 Replies Latest reply on Mar 21, 2017 12:46 PM by 7e7ca41a8f5d2d615d77990ca4b6f4b6a26698c4

    Running a lead through an engagement stream twice?

      This is NOT my Marketo instance, but will do for illustrating this question.

      Say this is a program/controller nested in a Low Intent nurture stream. Let's call this controller 'Send Email #1 by Region'.

      So a new EU lead is created, the 'add to nurture' smart campaign adds the lead to this low intent stream.

      This lead gets the EU email #1. However, after the lead gets this email, his region changes to 'AP'.


      Now the EU email and the AP email have different messaging. If there is a separate controller (outside the nurture) that smart list triggers when region data value changes, and flow is add to engagement program - low stream...will the lead receive the AP email now? Essentially running the same lead through the same stream twice. Is this best practice? Does the lead need to be 'paused' first, then re-added?


      Screen Shot 2017-03-21 at 10.33.21 AM.png