There were some threads on this if you look up Lead Owner photo or signatures.
- upload photos to Marketo
- Note URLs in a sheet
- Create a Marketo only field called Lead Owner Photo URL
- Create a Segmentation by Lead Owner (assumes you have under 100 owners.
- Create a Snippet that's DYnamic based on Lead Owner Email Address
- Add Signature Snippet to your emails.
The other way may be to do Steps 1,2, then create a SFDC Lead/Contact field that syncs to Marketo, upload the URLs there and make it Dynamic based on Lead Owner (within Apex code on SFDC). Requires some amount of maintenance.
There are steps I'm sure I missed, but that's the idea.
If there are no pictures available for dynamic content, is it possible to use placeholder images?
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Of course, why not?
Yes, for instance if we have an account that doesn't have a rep assigned yet, it would just come from our Customer Care team with our logo where the headshot would normally be
You could also do it through a velocity token (my personal preference), this method gives more flexibility in defining the logic; also I am just not a big fan of creating segmentations when I don't have to.
Here is more on this topic Velocity script tokens as an alternative for dynamic content