5 Replies Latest reply on Mar 20, 2017 2:03 AM by Grégoire Michel

    Suppressing Soft Bounces (Any email min. 3x) Encouraged?

    Tom Kerlin



      I use a smart list to suppress leads who have soft bounced a minimum number of 3 times for any email sent to them (A lead can only soft bounce 1 time per email, so this would be any 3 soft bounces for any set of emails ever sent to a recipient?).



      Is this encouraged for all sends? I wasn't sure if this impacts our IP/Domain reputation at all, but at some point we'd probably want to try re-sending to this group of people right?