Is it possible, with marketo web personalization, to add a "log in" button to our site for whenever know users (leads) enters it?
Currently our main CTA is only a "Register" button but we'd like to add a second button next to it which states "Log in", and it should only be visible to those who already have signed up for the product.
In addition, would it also be possible to entirely switch out the 'Register' button for a 'Log in' one if we were to test that?
Thanks in advance.
Sure it is. You simply need to make sure that the User vs prospect information is stored in Marketo and is reliable. Create a Marketo field, store the info in it and make that field mapped with WP, then create a campaign that segments on this field.
And to switch it out, just stop the campaign in WP.