I have been doing email subject line A/B test with a 50/50 split - every time it says the challenger is 0 opens, I dont think people are even getting the different subject line?
You question belongs to the Products section. Read here to learn more.
Hard to answer your question without screenshots of how your A/B test is setup.
Just did - I did attach a photo and excel doc
Hey Amanda Sharples,
Could you also include a screenshot of your Control panel to see if there's anything missing?
Trying to insert images but Marketo is'n't letting me I'll try again soon
Are you running a Champion / Challenger or are you using the A/B Testing features in the Email Program Type?
Is it possible to say both?
In my event program I right clicked the email, and put "new test"
it is there where it shows champion/challenger and do subject line as a 50/50 split
Ok so what you are showing me is Champion/Challenger Test - Champion Challenger Tests do not work in Batch - Only Trigger and Nurture Streams: Champion/Challenger: Approve Your Email Test - Marketo Docs - Product Docs
If you want to run a test on a Batch send you're better off using the A/B testing feature in an email program that you can nest in your event program (Add an A/B Test - Marketo Docs - Product Docs )
Or failing that, finding a way to turn the smart campaign where you send the email into a trigger type campaign
Retrieving data ...