1 Reply Latest reply on Mar 15, 2017 6:32 PM by Sanford Whiteman

    Tracking Marketo Form Submissions as a Goal in Google Analytics?

    Kari Curtis

      Hi there,


      I have Marketo forms embedded on pages of my website (not Marketo landing pages) and am trying to track form submission events as a goal in Google Analytics (via Google Tag Manager).


      I previously had this set up and working correctly in GA/GTM, prior to implementing Marketo when I had Gravity Forms on my site instead. When I implemented Marketo I modified my triggers and tags in GTM to reference "mktoForm" in the Form ID and feel like it should be tracking with how I currently have it set up.


      Does anyone have expertise in tracking Marketo forms this way? I'd so appreciate any advice!