Invitation: Fireside Chat ft. Box's VP Marketing on Leveraging Integrated MarTech Stacks to Measure ROI

Discussion created by a22dbe1175bd3dfb78f99a3860c5fb29979f39d1 on Mar 8, 2017

Want to get an inside view of a leading organization's marketing technology stack?


On Wednesday, March 15th in San Jose, you'll get to see Box's tech stack (which includes Marketo) and hear from VP Marketing, Lauren Vaccarello, on the benefits of global technology integrations; a critical foundation for data-driven decisions and measuring marketing performance and ROI.


You'll also hear key insights from Allocadia's 2017 Marketing Performance Management Benchmark Study on what the fastest growing organizations do to drive their growth.


Attendees will have the opportunity to ask Lauren questions as well as networking with marketing leaders from VMware, Palo Alto Networks, AirBnB, DocuSign, ServiceNow, and Equinix.


Space is limited, so RSVP here: http://bit.ly/2mHaGHk


Wednesday, March 15, 2017

4:30 - 5:30: Networking, Drinks, and Apps

5:30 - 6:30: Fireside Chat

6:30 - 7:00: Networking, Drinks, and Apps



Silicon Valley Capital Club, North Ballroom
50 West San Fernando, San Jose, CA 95113


About Your Hosts

Lauren Vaccarello, VP of Marketing, Box

Lauren Vaccarello is a business leader with a proven track record of building high performing marketing teams and accelerating revenue growth. In addition to co-authoring two highly-regarded books, she is a popular speaker at industry events. She was a member of the Google Tech Advisory Council and has held executive leadership roles at AdRoll and Salesforce.


Sam Melnick, VP of Marketing, Allocadia

Sam Melnick is the VP of Marketing at Allocadia, the leader in Marketing Performance Management software leveraged by marketers to manage more than $20B in marketing spend to-date. He is an award-winning and analytically driven marketing professional. Sam is a frequent speaker at industry events and prolific author of marketing research.