We recently started using a localized unsubscribe/preference center as opposed to the global unsubscribe and I just wanted to see if anyone else is doing this as well, and if so, if you have any suggestions on how to accurately track/report on unsubscribes. I'm currently using a smart list that has about 6 filters, so I just wanted to see if anyone else was using a more streamlined process for this.
The big flaw with preference centers is precisely how you enforce the lead's choice accross the board. The is no simple solution and it relies a lot on user discipline.
Vote here: Tag-level exclusion lists