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#MKTOChamps Perspective on ABM

Question asked by Joe Reitz Champion on Mar 7, 2017
Latest reply on Mar 8, 2017 by Sydney Mulligan

Hi Account-Based Marketing Virtual User Group!


If you're just kicking the tires on ABM and it's an entirely new prospect to you, or you're just looking for a temperature check of what other Marketo users think about Marketo's new product and what it can mean for your business, I thought it may be worth re-posting a link to a recent episode of #KreweChats here. So without further ado...


#KreweChats Episode 6: The One About ABM - YouTube


What are your thoughts on ABM? Too soon to tell? Definitely a part of your strategy in 2017? Have you been doing it for years already? Personally, I'd love to hear about your experiences and perspectives.