3 Replies Latest reply on Mar 8, 2017 6:05 AM by d5120b79f1ae9223e57e41a6a61929ad1cfa249c

    How many stages (lifecycle stages) is too much?

      I'm familiar with developing life cycle stages but I was given their current workings on the stages and it is around 13 stages. The stages go past the sale and goes onto "Pending Graduate", 'Graduate", "Alumni", "Evangelist", and then "Attrition". I personally think that it does not need to go that far out since the point of life-cycles is to qualify/assign stages to a sale to better qualify the lead. I do agree that once a student graduates, we can up-sell them with another certification or a graduate degree if they first went for a certification but that would be a re-nurture campaign in my opinion.

       

      Can you please give me some feedback or pointers on how to go about this? I will explain more with any of your questions.