5 Replies Latest reply on Mar 6, 2017 12:42 PM by Grégoire Michel

    Challenges I am facing while designing a nurture program

      Hello community -

       

      So designing a nurture program. I am fairly new to Marketo. In the past, I use smart campaign and flow to send emails. I wonder if nurture drip will be the best way to design this one:

       

      Logic:

       

      Send email 1a on Fridays

      wait 4 days

      Send follow up email 1b on Tuesdays

      wait 3 days

      Send email 2a on Fridays

      wait 4 days

      Send follow up email 2b on Tuesdays

      wait 3 days

      .

      .

      .

      Send email 10a on Fridays

      wait 4 days

      Send follow up email 10b on Tuesdays

      wait 3 days

       

      The way I built it:

       

      Two programs under nurture stream program: one handles Friday sends, and another one handles Tuesday sends.

       

      Within each program, I set a smart campaign that waits 7 days between each email send.

       

       

      So if a lead is converted in the middle of the email drip, it gets pulled out, so I have a separate smart campaign that handles remove from above flow:

       

       

      So I added the two programs (send Friday and send Tuesday) to nurture streams and activated both of them to fire Fridays and Tuesdays:

       

       

      No transition rules were built as I don't see the leads getting transitioned. It didn't fire today (Friday)...I want to understand if I had a logic flaw. Who can help me?

       

      Thank you!!!