2 Replies Latest reply on Mar 1, 2017 6:31 PM by Josh Hill

    Need Help Understanding Various Source Tracking Fields

    Tom Kerlin

      Hello,

       

      We're working on standardizing source tracking fields, and as I read through the articles there appears to be a number of fields that sound very similar yet supposedly are set up to do different things. A few of the source tracking fields I've come across are listed below...

      • Original Source Info
      • Original Source Type (Is this a Marketo system field?)
      • Lead Source
      • Lead Source Detail (Is this a Marketo system field?)
      • Original Lead Source

       

      Ultimately I'd like to find a way to successfully set up first touch, last touch and multi-touch attribution, possibly using hidden form fields as well as URL parameters. I think these fields will help to identify, but wanted to feedback from others as well.

       

      Which of these fields are considered out-of-the box? Also, in order for these to work, will we need to sync them as custom objects with the CRM?

       

      I appreciate your feedback,

      Tom

        • Re: Need Help Understanding Various Source Tracking Fields
          Ben Griffith

          If you are looking to report on attribution in Marketo, you will be using the field acquisition program (out-of-the-box) and program membership (success statuses).

           

          If you are looking to report on attribution in Salesforce, you will be using campaign membership and the related out-of-the-box fields like primary campaign on the lead and opportunity.

           

          lead source fields are just text fields and you can use them for reporting, but out-of-the-box attribution reporting in Marketo does not use them and out-of-the-box campaign influence in Salesforce does not use them either.

           

          Cheers,

          Ben

          • Re: Need Help Understanding Various Source Tracking Fields
            Josh Hill

            Some of these may be fields created by someone. You should check Admin > Field Management and the CRM.

             

            • Original Source Info
            • Original Source Type (Is this a Marketo system field?) doubtful.
            • Lead Source -- standard SFDC field
            • Lead Source Detail (Is this a Marketo system field?) -- Standard SFDC Field
            • Original Lead Source - probably created

             

            Original Search Phrase, etc are standard Marketo fields usually managed by the System and are often synced under the older setup process.

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