5 Replies Latest reply on Aug 7, 2017 1:01 PM by Dezie Okpoebo

    Click Metric in Email Link Performance Report

      Hi All,

       

      We had a strange occurrence on an email send over the weekend and are tracking down any possible explanation.

       

      In my email link performance report I demonstrated 512 clicks on a link to a certain page on our website, but we only showed 36 impressions on GA for said page.

       

      We believe it has to do with a UTM tag firing issue but is there any reason that our click number could be inflated on the Marketo report side?

       

      Thank you all.

       

      Best,

      Murph